Marketing

Go to Market

 

  • Company Goals  - 1 year, 5 year, exit and funding
  • Ideal Customer Profile - What companies are the best fit for your business
  • Buying Committee - What titles are involved in evaluating your solution
  • Inventory - How many of these companies / people are your soliciting today

Messaging

 

  • Pitches - How your company helps its customers
  • Competitive Positioning - How you differentiate against similar companies
  • Buyer Persona - How your solution helps specific titles in their job
  • Product Positioning - Accentuating the important features of your product

Digital Footprint

 

  • Website Messaging - Does your website convey what you do effectively
  • Website Optimization - Ensuring your website converts traffic into leads
  • Search Engine Optimization - Ensuring your website is atop the search results 
  • Digital Advertising  - SEO / PPC / Retargetting
  • User Forums - Websites where users share their opinion of your product
  • Social Media - Corporate presence to direct and capture traffic 

Marketing Calendar

 

  • Lead Nurturing - Providing relevant thought leadership to your mail list
  • Quarterly Trade Show- Meeting your prospects face to face at trade show
  • Monthly Thought Leadership - Webinar or White Paper
  • Weekly Content- Blogging and Press releases
  • Daily - Social Properties