11 Point framework

Marketing

  • Go-to-Market - Identify your total addressable market and ideal buyers
  • Messaging - Powerful and concise while addressing  competitive differentiation 
  • Digital Footprint - 68% of B2B decision making is done online
  • Marketing Calendar - Ensure a constant message to your buyers

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Sales

  • Sales Process - Repeatable best practices that move the buyer to close
  • Sales Development - System to ensure you are getting enough appointments  
  • Account Management - A  system to ensure happy customers that renew


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Infrastructure

  • Channel Management - New revenue streams from resellers
  • Human Capital - People,  Comp, and Training designed to achieve revenue goals
  • KPI’s - The important metrics that gauge the health of your business 
  • Tools - Technology to scale sales and marketing at your company

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